The following list highlights some of the most important
factors that ensure your website is usable, efficient & search
engine/user friendly.

BNI PRESENTATION

1. DO YOU HAVE AN SSL CERTIFICATE? (THAT'S INSTALLED PROPERLY?)

  • Makes your site more secure
  • Helps gain users’ trust
  • Avoids showing browser warnings such as “THIS SITE MAY NOT BE SECURE”.
  • Sites without SSL Certificates are penalized in search rankings

2. IS YOUR SITE RESPONSIVE ACROSS ALL DEVICES?

NOPE...

NOPE...

YES!

3. PAGE LOAD TIME

Your site should load in three seconds or less.

  • If not, it WILL affect your search rankings.
  • 40% of users will abandon
  • If you’re running ads, slow loading sites may affect ad position

4. CONTENT IS KING

Check every piece content posted on your site, from page copy to images. Is the content helpful or useful? Go through your entire site using the following criteria and correct the worst pages first.

  • Helpful and engaging content – Write content for the user and aim to be helpful as an expert on your subject. In return, users will be more likely to stay & search rankings will likely be higher.
  • No grammatical and spelling errors – This is a no brainer. If yous has bad grammer, you will lose authoritys with both users and serch engines.
  • No factual inaccuracies – Check your facts, statistics and old copy to make sure they’re all current and correct.
  • No duplicate content – Search engines reward original, engaging & helpful content. They penalize plagiarism, duplicate content and blatant attempts to copy content over from well ranking pages.

5. FAST, INTUITIVE & EASY TO NAVIGATE

  • People are growing more and more impatient.
  • Your site must showcase your core products and services
  • Anything a user may be looking for needs to be easily accessible
  • Your site layout and navigation must flow smoothly and make sense, even to a small child. (or senior citizens)

6. FREE OF ERROR MESSAGES AND REDIRECT ISSUES

Check your site periodically.  Go through your entire sitemap (Oh, your site needs a sitemap). Click every available page and make sure you don’t get any error messages, 404 “page not found” issues, pages that redirect to no where, etc.

 

 

Users WILL hit the back button. It's their favorite button.

7. IMAGES

Optimize your use of pictures and images

  • If not, it WILL affect your search rankings.
  • 60% Copy, 40% Imagery is optimal
  • What’s wrong with the image to the right?

I really did know the picture was on the right.

8. DO YOU HAVE A MAINTENANCE PLAN?

  • Ensure that someone is keeping all of your software, plugins & apps up to date, just like you would on any other device.
  • Improves security, performance, speed & keeps your site from breaking
  • Hire kAzoo CREATIVE to maintain your site!